It all starts with a story, an experience of importance.
An idea turns into a brief when you reach the artist. Various visual elements loaded with meaning that tells the story.
The artist visualizes the concept, merging the elements to create new meaning. The idea is brought to life with lead lines on paper.
The drawn idea is refined into clean lines and transferred onto a new canvas with a different medium.
From pencil on paper we move to ink on skin. The human canvas is now imprinted with the design that started as a story.
The story was lived, the meaning captured and now displayed as a living work of art.